We created J2 Live Presents because of our love for live music. As fans, we intimately understand the user experience and can help brands genuinely connect with their audience at our events through experiential marketing.
Experiential marketing is ideal for brands seeking that emotional exchange with their users. It is a marketing strategy that engages all of the five senses, inviting participants to experience a brand—how it feels, smells, looks, sounds, and perhaps, tastes.
For example, a major manufacturer of high-definition TVs sets up a booth at one of our festivals to promote its latest model. This TV runs a loop of music videos featuring the artists performing at the festival.
Literally thousands of people, most of them owning multiple TVs, are drawn to this TV to see the video. They hear the sound, see the brilliant picture, and feel the smooth surface of the TV and that’s when they decide, they must have it.
Marketers spend millions of dollars on traditional media to try and create this kind of user interaction with their brand. Experiential marketing opportunities at our events are limitless and will reach more of your target audience at once than you ever thought was possible.
The J2 Live Presents marketing team can help customize an experiential marketing strategy like this that will inform, sell, and excite people about your brand at our events.
For more information about experiential marketing opportunities, please email firstname.lastname@example.org.